I will explore that possibility in a future blog, but for now I’m interested in recognizing Rifkin’s significant contribution to our understanding of emerging trends. A quick glance at Rifkin’s writing more than suggests the breadth of his interest and explorations:
· 1973, How to Commit Revolution American Style, with John Rossen, Lyle Stuart Inc., ISBN 0-8184-0041-2
· 1975, Common Sense II: The case against corporate tyranny, Bantam Books, OCLC 123151709
· 1977, Who Should Play God? The Artificial Creation of Life and What it Means for the Future of the Human, with Ted Howard, Dell Publishing Co., ISBN 0-440-19504-7
· 1978, The North Will Rise Again: Pensions, Politics and Power in the 1980s, with Randy Barber, Beacon Press, ISBN 0-8070-4787-2
· 1979, The Emerging Order: God in the Age of Scarcity, with Ted Howard, Putnam,
· 1980, Entropy: A New World View, with Ted Howard (afterword by Nicholas Georgescu-Roegen), Viking Press, ISBN 0-670-29717-8
· 1983, Algeny: A New Word—A New World, in collaboration with Nicanor Perlas, Viking Press, ISBN 0-670-10885-5
· 1985, Declaration of a Heretic, Routledge & Kegan Paul Books, Ltd, ISBN 0-7102-0709-3
· 1987, Time Wars: The Primary Conflict In Human History, Henry Holt & Co, ISBN 0-8050-0377-0
· 1990, The Green Lifestyle Handbook: 1001 Ways to Heal the Earth (edited by Rifkin), Henry Holt & Co, ISBN 0-8050-1369-5
· 1991, Biosphere Politics: A New Consciousness for a New Century, Crown, ISBN 0-517-57746-1
· 1992, Beyond Beef: The Rise and Fall of the Cattle Culture, E. P. Dutton, ISBN 0-525-93420-0
· 1992, Voting Green: Your Complete Environmental Guide to Making Political Choices In The 90s, with Carol Grunewald Rifkin, Main Street Books, ISBN 0-385-41917-1
· 1995, The End of Work: The Decline of the Global Labor Force and the Dawn of the Post-Market Era, Putnam Publishing Group, ISBN 0-87477-779-8
· 1998, The Biotech Century: Harnessing the Gene and Remaking the World, J P Tarcher, ISBN 0-87477-909-X
· 2000, The Age Of Access: The New Culture of Hypercapitalism, Where All of Life is a Paid-For Experience, Putnam Publishing Group,ISBN 1-58542-018-2
· 2002, The Hydrogen Economy: The Creation of the Worldwide Energy Web and the Redistribution of Power on Earth, Jeremy P. Tarcher,ISBN 1-58542-193-6
· 2004, The European Dream: How Europe's Vision of the Future is Quietly Eclipsing the American Dream, Jeremy P. Tarcher, ISBN 1-58542-345-9
· 2010, The Empathic Civilization: The Race to Global Consciousness In a World In Crisis, Jeremy P. Tarcher, ISBN 1-58542-765-9 (list from Wikopedia; also see his bio in the same article about Rifkin))
His public lectures, which are numerous, are a combination of “Jimmy Swaggart, Phil Donahue and Werner Erhard” according to a 1989 Time Magazine interview. The article goes on to give a typical opening statement he used in that time (which illustrates his style of presentation):
The nation's foremost opponent of environmental neglect (in 1989) is waving a $20 bill as he makes a bet. … (he) bets that no one can answer this question: "What value has emerged in the past 100 years as our most dominant value, a value that is the key to our science?"
He rarely loses, not because the answer is so obscure but because it's so obvious. At an easel, he writes his answer, leaving the word to hang like a biohazard warning sign: EFFICIENCY. "Everything is efficient," he says. "We're so skewed toward efficiency that we've lost our sense of humanity. What we need to do is to bring back a sense of the sacred."
Another illustration of his creative presentations can be experienced on a recent You Tube program on empathy: http://i3.ytimg.com/vi/l7AWnfFRc7g/3.jpg (Don't miss this one!) (There are also a number of other lectures by Rifkin on YouTube.)
That book-list is a quick indication how Rifkin is, for me, one of those visionaries who can see “emergence” in the less obvious – to me at least -- cultural currents of our time. His sometimes audacious comments and robust claims make criticism of his work easier. But his prognosis has sufficient substance and evidence as to make it more than just noticeable.
Take, for example, what he described in his book, “The Biotech Century: Harnessing the Gene and Remaking the World”. In this work he calls for, among other things, a comprehensive ethic which will help guide the rapidly enlarging body of biotechnology. We’ve already failed by and large to have an effective ethic governing our carbon-based economy, one which considers the long-term consequences to our environment and the future of humankind. Even though we are now more aware of these consequences, of what we are doing, very few of us are willing to seriously modify our reliance on cars (transportation of all forms), electrical generation and plastics which carbon/oil provides; making any substantial public policy changes are rapidly DOA and buried under the fear of economic chaos: witness what continues to happen to the Koyoto Accords. Now Rifkin poses questions about how we will ethically manage the new emerging economy of biotechnology, attempting to sketch what the consequences will be for this new unregulated sector of our economy.
(In case no one has noticed, biotechnology – which includes health care – is now quickly surpassing the carbon-based economy as the driving force of our lives. The so-called health reform debate illustrates how difficult it is to attempt some modicum of restraint on the large sector of our economy.)
A good case in point is stem-cell research. It wasn’t too long ago that researchers proposed that the stem-cells in embryos could be harvested and used to repair various organs and conditions in our bodies. Soon both religious and political prohibitions were established because the process required creating an embryo in a Petri dish in order to harvest the cells. The resulting limits forced researchers to attempt other strategies for harvesting, such as taking cells from a mature body (such as hair fibers) and train the cell to reverse back into the stem-cell stage. The problem so far is the resulting stem-cell is not nearly robust enough to do the healing work anticipated. In the meantime, the ethical repugnance of creating a live embryo and harvesting stem-cells has been eroding, for the sake of science and the possibility of living longer with healthy organs. Thus we have a conundrum of wanting to be more healthy and developing technologies running at the whim of researchers looking for the next major source of wealth. I’m not – and certainly wouldn’t represent Rifkin as a ludite; however, he does call us to grapple with this emerging economic force.
Now Rifkin poses the critical question which has emerged in our time: will we transform our civilization to one founded on empathy for one another and for creation or will we continue to burn up the earth’s resources, drive ourselves into irreversible economic chaos through gargantuan allocations to shore up the national security state, and encourage tribal, ethnic and religious warfare. It’s a question worth not only pondering, but seriously letting it contend with our current values.